Building a multi-country or global presence in the media means delivering a consistent message in a way that resonates with the local audience. Successful media campaigns designed to build thought leaders are about building relationships with local journalists.
The Code Red agencies have built relationships with journalists writing on cyber security and related topics across all types of media: broadcast, national, vertical and trade press. As a client you can benefit from these existing relationships to get your spokespeople quick attention in the media.
We help our clients develop not only the central messaging, but also ensure that local angles are emphasised and release times are carefully synchronised to allow time for translation, briefing of local spokespeople and forward planning to ensure that timing for any media activity is optimised to avoid local holidays, major industry exhibitions or other local events likely to influence the media agenda.
News hijacking is another area which requires fast turnaround, sign off and coordination. Depending on the time of day stories break, the local agency team will work with the local authorised spokesperson to generate and gain approval of a comment and this will then be shared with other agency team members for translation or localisation to maximise coverage.
One common complaint we hear from clients and prospects is the fact that agencies are competing. Because the Code Red team is working together the emphasis is on collaboration and optimising the global exposure. This avoids the embarrassment and inefficiency of multiple agencies contacting the same journalist or unexpected ‘embargos’ in one market that may dissuade publications in other regions from carrying a story. Our goal is to build a virtual global PR team that shares materials, successes and ideas to oil your global PR machine to produce the best results.