The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with the resources and strategy to capitalise on the demand. Leading analyst firm Gartner valued the information security market at $86.4 billion in 2017, and predicts an increase
of seven percent to $93 billion this year.
The timing has never been better to launch a global expansion as enterprises around the world hunger for innovative new solutions. – Dianne Canham, Founder, Code Red Security PR Network
After two decades spent helping technology and security companies make a name for themselves in the UK, I felt now was an ideal time to share some of my experience with this guide. Over the next few pages, you’ll find not only advice from me, but also from Justine Cross of EMEA Channels, and Cloud Distribution’s Adam Davison. Between us we will provide advice covering the entire launch process, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.