With its large number of world market leaders, the German, Austrian and Swiss (DACH) industry is especially attractive to hackers and nation state threat actors. This has caused businesses a total loss of billions of dollars.
Companies in Germany are increasingly investing in IT security. Overall revenues from security solutions grew by nine percent in 2018 compared to the previous year – five times faster than the economy as a whole. In Austria, budget and expenses for IT security are expected to continue to rise in as companies seek to defend themselves. The ICT industry in Switzerland generated a total revenue of 32 billion US dollar in 2018, representing a growth of 2.8 percent.
The Rising Cyberthreat in DACH is Generating Demand for Security Expertise. –
Helmut Weissenbach, Code Red DACH
The DACH market is extremely attractive to American tech companies and offers a promising sales opportunity. As the 2018 “Business Barometer” of the American Chamber of Commerce in Germany shows, 55 percent of the US companies based in Germany want to expand their activities in Europe’s largest economy in the next three to four years.
However, entering the market must be well thought out and planned as the German, Austrian and Swiss markets are very heterogeneous and characterized by many decentralized economic centers, which all have to be served individually. Download our eBook to learn how Code Red can help you with the launch process, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.