Creating interesting, relevant and customised content requires ongoing time, discipline and inspiration. Above all, a local audience will only value content that is independent, objective and relevant to them. Marketeers are generally not copywriters, and they shouldn’t have to be.
What’s equally important is that content targeted at end users should be written in the local language, citing local examples, currencies and regulations that will resonate with the target audience. That’s why we feel it is important to have the language skills and cyber security industry knowledge within the Code Red group to translate content from and into the languages spoken in each of the 23 countries where we have representation.
We bridge the gap between public relations and marketing with our own content creation teams. They know how to turn the technical jargon of cyber security into compelling content for attracting and communicating with customers, channel partners, end users, security professionals and decision makers. We help formulate and share your message with your desired audiences.
Content marketing means we take on the control and responsibility of the entire process of content creation. In close collaboration with you, we can design a customised content package that meets your needs and goals. We take on the entire process, so you can spend all your energy on the valuable contribution you make to your organisation.