Podcast

Welcome to the latest edition of the Code Red Podcast, hosted by veteran journalist Guy Clapperton. Each episode will be delivering actionable insight for marketing and PR decision makers working in cyber security.

In our latest episode we discuss how to reliably deliver return on investment from different thought leadership activities such as research papers and media comments. Anna Michniewska, Senior Marketing Director International at Thycotic, joins us to explain how they achieve ROI.

For more insight into the impact of thought leadership, check out our latest original research here: http://bit.ly/ThoughtLeadersG

This episode of the Code Red Talks podcast is hosted by Lauren Brush, Associate Account Director at Active DMC. She discusses the ins and outs of managing a multiregional PR strategy with Peter Beck, Senior EMEA Communications Manager at FireEye.

Peter manages PR agencies in the UK, Germany, France, Italy and UAE. He explains how internal communication is essential to gain support for PR activities and proving the subsequent ROI in different regions. In addition, he explains that trust, within the company, in PR agencies, and in media, drives the success of FireEye’s EMEA PR campaigns.

Welcome to the first edition of the brand new Code Red Podcast, hosted by veteran journalist Guy Clapperton. Each episode will be delivering actionable insight for marketing and PR decision makers working in cyber security.

In our inaugural episode we tackle the difficult issue of deciding when to change PR agencies. David Chalmers, VP of Marketing at Skurio, joins us to discuss his experience in making the switch and finding a new agency to fit Skurio’s needs.

From WannaCry to Capital One, there have been some huge cyber security stories over the last few years. A data breach or security vulnerability can provide a powerful opportunity for any security vendor positioned to provide insight and advice. 
This month I’m joined by éclat Marketing account manager Emily Quick and graduate account executive Ellie Turnell to discuss what it takes to get involved in the story and secure some fantastic coverage. 

Welcome back to Cyber Beat. This episode I’m joined by Stephen Pritchard, broadcaster, presenter, videojournalist, producer, writer, photographer and technologist extraordinaire who has worked with titles including the FT, BBC and Infosecurity. Join us as we take a look at how the right kind of content can make or break a story, and how to provide high quality content that journalists can use effectively. 

From the breakneck pace to remembering technical info and jargon, entering into the world of cyber security PR can be a daunting prospect. éclat’s junior account executives Grace Meaney and Gabby Dunne join the share their experiences and discuss how agencies can best help new recruits settle in and get involved. 

This episode we have veteran freelance journalist Jane Bird on hand to share experience and advice from more than 30 years in technology journalism. Writing and editing for titles including Computing, The Sunday Times and the FT, Jane has followed the rise of information technology from a niche pet hobby to the unstoppable force it is today. She joins us to provide insight into creating and pitching a hit cybersecurity story.

From high-profile company data breaches to cyber-attacks from nation states cyber security stories dominated the national news agenda in 2018. But what kinds of cyber stories garnered the most column inches? We worked with Apollo Research to find out. Apollo Research MD Richard Laven joins me to discuss our findings on how the UK national press covered cyber security over the last year. 

Visit  https://eclat.co.uk/ to download your free copy of our latest eBook to read the full research.