eBooks

A cookie-cutter approach to marketing cyber security solutions rarely works, especially not in a market as huge and varied as India. A common mistake is to create an “India Strategy” that shapes the landscape into one homogenous market.

If you’re looking to expand your cyber security business into India you need a local PR specialist to help you navigate the distinct cultural and regional differences between the different regions of the world’s second most populous and connected country.

Drawing on decades of experience in cyber security PR and local knowledge, this free eBook from EXL Public Relations, Code Red’s partner in India, provides practical advice on everything you need to connect with the media and support your launch in India.

The eBook includes:
• What a launch trajectory looks like
• The unique challenges of marketing cyber security solutions in India
• How to choose the right security channel partners
• Case studies

By requesting the link for the eBook you are also agreeing to provide us with your contact details for future emails. If you would prefer not to do this please email info@eclat.co.uk

The Benelux is one of the best regions in the world to do business. More than 8,000 international companies – from global giants to fast-growth gazelles – have already decided to invest in the Netherlands, Belgium and/or Luxembourg.

The Benelux provides the perfect stepping stone into the European market – with access to 95% of Europe’s most lucrative consumer markets.

Karianne Hoekstra, Code Red Benelux

Over the last 15 years, we have applied our knowledge and experience in marketing, journalism and public relations to help technology and IT security companies establish a foothold in the Benelux, and grow and strengthen their presence in the marketplace. In this eBook, we share the data and expertise to inform your choice of the Benelux as the gateway to Europe.

With its large number of world market leaders, the German, Austrian and Swiss (DACH) industry is especially attractive to hackers and nation state threat actors. This has caused businesses a total loss of billions of dollars.

Companies in Germany are increasingly investing in IT security. Overall revenues from security solutions grew by nine percent in 2018 compared to the previous year – five times faster than the economy as a whole. In Austria, budget and expenses for IT security are expected to continue to rise in as companies seek to defend themselves. The ICT industry in Switzerland generated a total revenue of 32 billion US dollar in 2018, representing a growth of 2.8 percent.

The Rising Cyberthreat in DACH is Generating Demand for Security Expertise. –
Helmut Weissenbach, Code Red DACH

The DACH market is extremely attractive to American tech companies and offers a promising sales opportunity. As the 2018 “Business Barometer” of the American Chamber of Commerce in Germany shows, 55 percent of the US companies based in Germany want to expand their activities in Europe’s largest economy in the next three to four years.

However, entering the market must be well thought out and planned as the German, Austrian and Swiss markets are very heterogeneous and characterized by many decentralized economic centers, which all have to be served individually. Download our eBook to learn how Code Red can help you with the launch process, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.

The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with the resources and strategy to capitalise on the demand. Leading analyst firm Gartner valued the information security market at $86.4 billion in 2017, and predicts an increase
of seven percent to $93 billion this year.

The timing has never been better to launch a global expansion as enterprises around the world hunger for innovative new solutions.

Dianne Canham, Founder, Code Red Security PR Network

After two decades spent helping technology and security companies make a name for themselves in the UK, I felt now was an ideal time to share some of our experience with this guide. Over the next few pages, you’ll find not only advice from Dianne Canham, but also from Justine Cross of EMEA Channels, and Cloud Distribution’s Adam Davison. Between us we will provide advice covering the entire launch process, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.