A cookie-cutter approach to marketing cyber security solutions rarely works, especially not in a market as huge and varied as India. A common mistake is to create an “India Strategy” that shapes the landscape into one homogenous market.
If you’re looking to expand your cyber security business into India you need a local PR specialist to help you navigate the distinct cultural and regional differences between the different regions of the world’s second most populous and connected country.
Drawing on decades of experience in cyber security PR and local knowledge, this free eBook from EXL Public Relations, Code Red’s partner in India, provides practical advice on everything you need to connect with the media and support your launch in India.
The eBook includes:
• What a launch trajectory looks like
• The unique challenges of marketing cyber security solutions in India
• How to choose the right security channel partners
• Case studies