In this eBook Code Red helps US security companies to launch in the UK market and to be best-placed to capitalise on the huge opportunity it presents.
eBooks
In our eBooks, Code Red agencies provide advice covering the entire launch process in their region, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.
Benefit from the huge Market Potential in DACH
With its large number of world market leaders, the German, Austrian and Swiss (DACH) industry is especially attractive to hackers and nation state threat actors. This has caused businesses a total loss of billions of dollars. Companies in Germany are increasingly investing in IT security. Overall revenues from security solutions grew by nine percent in […]
Launch your Cyber Security Company in the UK
The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with the resources and strategy to capitalise on the demand. Leading analyst firm Gartner valued the information security market at $86.4 billion in 2017, and predicts an increase of seven percent to $93 billion this […]
Public Relations | Becoming a Cyber Security Super Star in the UK
Building your brand in the UK cyber security market is essential for success, and PR is the most impactful and cost-effective way to do that.
Building a Successful Channel in the UK
When launching a cyber security company in the UK with a channel approach, establishing a channel network can drastically cut down on time-to-market.
Developing a Go-to-Market Strategy for the UK
The UK is often the first port of call for a US cyber security vendor looking to commit to an international expansion. Where do you start and how do you build your channel and team?
