In this eBook Code Red helps US security companies to launch in the UK market and to be best-placed to capitalise on the huge opportunity it presents.
In our eBooks, Code Red agencies provide advice covering the entire launch process in their region, including planning the initial go-to-market, creating a channel network, and establishing a PR strategy.
With its large number of world market leaders, the German, Austrian and Swiss (DACH) industry is especially attractive to hackers and nation state threat actors. This has caused businesses a total loss of billions of dollars. Companies in Germany are increasingly investing in IT security. Overall revenues from security solutions grew by nine percent in […]
The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with the resources and strategy to capitalise on the demand. Leading analyst firm Gartner valued the information security market at $86.4 billion in 2017, and predicts an increase of seven percent to $93 billion this […]
Building your brand in the UK cyber security market is essential for success, and PR is the most impactful and cost-effective way to do that.
When launching a cyber security company in the UK with a channel approach, establishing a channel network can drastically cut down on time-to-market.
The UK is often the first port of call for a US cyber security vendor looking to commit to an international expansion. Where do you start and how do you build your channel and team?