The Need for Speed (With Breaking News)

By: Kirsten Scott, Account Director at éclat Marketing Responding to breaking news can be a successful tactic for positioning spokespeople as experts in their field. Monitoring the day’s breaking news is an important part of the daily PR agenda, which means that...

How Some Security Stories Make Hyped Up Headlines and Others Don’t

By: Michelle Schafer, Vice President at Merritt Group After being in cybersecurity marketing and PR for 13 years, I’ve seen a bit of a “hype cycle” during my career in how the media cover certain security trends, technologies and threats. These days, it’s less about...