Thought leadership is a central part of PR and marketing, but how do you ensure that it actually delivers return on investment? Anna Michniewska, Senior Marketing Director International at Thycotic, joins us to discuss how to achieve ROI on thought leader
About Dianne Canham
84% of senior IT decision-makers are more likely to work with organisations that publish thought leadership over those that don’t
New UK survey reveals thought leadership helps cyber security vendors influence and build relationships with CISOs More than eight out of 10 (84 percent) IT security decision makers are more likely to work with an organisation that publishes thought leadership content over those that don’t, according to new research. More than 200 senior security decision-makers were surveyed on how thought […]
1: Episode 1 – When is the right time to switch PR agencies?
Changing PR agencies is not a decision to be taken lightly. In the first of our new series, we speak to David Chalmers, VP of Marketing at Skurio, about when it’s time to change and the right things to look for to make a successful switch.
7: Episode 7 – Breaking news and the art of the rapid response
Major cyber stories news stories seem to be breaking every few days – but how can you get involved in the story? Join the éclat team as we discuss managing breaking news.
Launch your Cyber Security Company in the UK
In this eBook Code Red helps US security companies to launch in the UK market and to be best-placed to capitalise on the huge opportunity it presents.
6: Episode 6 – Creating content that works for journalists
This episode I welcome veteran writer, editor and broadcaster Stephen Pritchard on to the show to discuss how PRs can create content that journalists can really use.
5: Episode 5 – Recruiting in cyber security PR
This month I’m joined by two of our junior account executives to discuss their experiences of joining éclat and how PR agencies can support new recruits.
4: Episode 4 – Interviewing freelance journalist Jane Bird
Veteran freelance business and tech journalist Jane Bird joins us to share her insight on creating and pitching a hit cybersecurity story.
