It’s that time of year when companies indulge in the ritual of releasing their annual ‘momentum’ press release. This seasonal practise is designed to fend off the January blues and help us all reflect on the achievements of the previous year. It’s also commonly timed...
The timing has never been better to launch a global expansion as enterprises around the world hunger for innovative new solutions. With its vibrant technology scene and strong financial sector, the UK is a natural first target for any vendor planning an international...
Why Public Relations? Building your brand in the highly competitive UK cyber security market is an essential ingredient for success, and PR is the most impactful and cost-effective way to do that. A unique advantage of PR over marketing activity is that while...
“UK PR is a logical extension of our own team” Background Vectra is an innovative specialist in the cutting-edge field of applying artificial intelligence to cyber security. Its pioneering Cognito threat detection and response platform automates the time...
Channel Approach For those vendors that have decided to launch in the UK with a channel approach, establishing a network at the earliest opportunity can drastically cut down on time-to-market. The partners can start the process and begin to build up momentum during...
