This episode of the Code Red Talks podcast is hosted by Lauren Brush, Associate Account Director at Active DMC. She discusses the ins and outs of managing a multiregional PR strategy with Peter Beck, Senior EMEA Communications Manager at FireEye.
Peter manages PR agencies in the UK, Germany, France, Italy and UAE. He explains how internal communication is essential to gain support for PR activities and proving the subsequent ROI in different regions. In addition, he explains that trust, within the company, in PR agencies, and in media, drives the success of FireEye’s EMEA PR campaigns.