Upcoming Webinars:

How to create a compelling cybersecurity story in ANZ

Wednesday 19th September | 3PM PDT (UTC -7)

Cyber-security is one of the hottest topics trending across the globe and with it brings opportunity for security companies to rapidly expand into new markets. But this is not as easy as it sounds. If Australia is on your radar there’s one thing you should know – your current PR strategy won’t generate the profile you’re looking for. Launching into the Australian market can present a labyrinth of challenges that without intimate local knowledge can be impossible to overcome.

The keys to success are understanding how the local players work, what peaks their interest, how do they want to be communicated to and why a strong PR story needs to be aligned with sales efforts.

Join Code Red’s Australian partner, Primary Communication, and renowned technology & security journalist, Anthony Caruana, for this webinar!

In this webinar, you will learn:

  • How to build a local integrated security PR and marketing strategy
  • An insider’s guide to the media landscape
  • Why content is still king
  • The importance of local spokespeople and brand advocates
  • Why you should consider an integrated campaign

Register today for this online event to understand how Primary Communication is helping international cyber-security companies navigate the challenging Australian market.

This webinar is hosted by:


Elaine Banoub
Elaine Banoub is Account Director at Primary Communication, an independent, Australian-owned, strategic communication company that has been providing leading professional consultancy services since 1990. Delivering first-rate programs for clients in the corporate, government and community sectors, Primary’s experienced team designs high-impact campaigns and integrated strategies that deliver captivating long-term stakeholder engagement programs, publicity campaigns and compelling one-off projects.

Primary offers it expertise across all communication channels, from social to traditional media, from reports to newsletters, from speeches to meetings, with tailored solutions to help you engage a small target audience or the whole country. The team at Primary has a combined experience of 30 plus years in IT/Technology and has media relationships with senior editors that extend back from when they joined as staff journalists.

Anthony Caruana
Anthony Caruana has more than 15 years’ experience in the media industry and has held several positions from journalist, editor, facilitator to subject expert. He currently works as a freelance journalist writing for some of Australia’s leading security and technology publications. In addition, Anthony regularly presents at IT and cyber-security conferences and events, conducts media training and briefs clients on key industry issues that impact their businesses.

Over the past 20 years, Anthony has also worked as a teacher, analyst, manager and communicator. He leverages this experience in conjunction with his media work to help companies achieve their goals by using his skills to take complex processes and concepts and present them to a broad audience.

Revisit our previous webinars

How to Launch a Cyber Security Company in Europe

Building a successful channel and PR strategy


View the Webinar Presentation or Listen to the Webinar Podcast

Strategic PR Key to Becoming a Trusted Security Advisor in Middle East

Recorded March 1, 2017


Listen to the Webinar Podcast 

How to Grab the Security Headlines in the French Media

Recorded December 8, 2016


Listen to the Webinar Podcast 

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