SentinelOne, the company that’s transforming endpoint security by delivering real-time protection powered by machine learning and intelligent automation, has appointed the Code Red Security PR Network to manage PR activities in the UK, France and Germany.
SentinelOne is disrupting the ‘old guard’ of legacy antivirus with a truly innovative approach to end point protection that provides organisations in these markets with a unique, standalone approach to endpoint security. Its solution combines behavioural-based detection of both known and unknown threats, with automated mitigation and forensic tools to defeat attacks that employ a combination of advanced techniques within malware, exploits, or script languages.
PR has a key role to play in the organisation’s expansion strategy as it looks to build its presence in the European market. As such, Code Red will manage PR campaigns, maximising opportunities for media coverage for SentinelOne’s key spokespeople, encompassing trade and national media.
Scott Gainey, comments: “We’re pleased to be working with a specialist security network in what is a key phase of our organisation’s growth. Europe and the UK hold tremendous opportunities for us and we’re looking forward to getting the message out about why it’s time for a new approach to end point protection.”
Dianne Canham UK MD and founder of Code Red comments: “SentinelOne clearly has something unique to offer the market and its approach is already shaking up the traditional approach to cyber protection. We’re delighted to be working with a company which is blazing a trail in the security space and look forward to building its media presence in Europe.”