Primary Communication today announced it has joined Code Red, the first international PR network specialising in IT security technology.
Serving global security technology companies needing best-in-country services, Primary Communication is the only Australian public relations and marcomms firm to be accepted as a member of the Code Red Security Network.
The Code Red security network already has 18 specialist agencies working to provide cohesive, integrated campaigns to improve the knowledge and reputation of global security firms.
“We’re proud to welcome Primary Communication as the Australian and New Zealand partner, and as part of our overall strategy to offer global security communications support and opportunities for our clients in the security industry,” commented Code Red founder Dianne Canham.
“Businesses are investing in smart defences against data breaches and malware. They need the latest technology to tackle emerging threat vectors carried across mobile devices, the cloud and now the Internet of Things.”
Elaine Banoub, Account Director, Primary Communication said the Australian team is thrilled to be joining the Code Red Security Network. “IT security is a massive issue from the boardroom to the shopfront of every company and government group in Australia and New Zealand. Our technology clients do much more than provide systems, they are also contributing to the public dialogue.
“Working closely with the Code Red team, we can effectively tap into a much wider network of global services and roll out harmonised campaigns that are tailored to our unique local markets.”
The partnership with benefit from Primary Communication’s strong presence in ANZ along with Code Red’s existing international footprint of co-branded partners and affiliates across the globe.