For fast growing cyber security companies looking to expand into the European market, an effective PR and channel strategy is essential. The key to success is understanding how to develop a PR and distribution plan that maximises your ROI whilst taking into account local market conditions and opportunities.

In the follow presentation, you will find some practical advice from PR and distribution professionals that have successfully managed the European launch of cyber security companies like FireEye, SentinelOne, Duo Security, Watchful Software and many more.

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