Momentum Sickness: how successful is positive news?

It’s that time of year when companies indulge in the ritual of releasing their annual ‘momentum’ press release. This seasonal practise is designed to fend off the January blues and help us all reflect on the achievements of the previous year. It’s also commonly timed...

Free Ebook: Launch your Cyber Security Company in the UK

Enter your name and email address to obtain your copy of our free Ebook. Your Name (required) Your Email (required) Your Company (required) The global cyber security market is in the midst of an unprecedented boom, presenting a golden opportunity for any vendor with...

Becoming a Cyber Security Super Star in the UK

Why Public Relations? Building your brand in the highly competitive UK cyber security market is an essential ingredient for success, and PR is the most impactful and cost-effective way to do that. A unique advantage of PR over marketing activity is that while...

Building a Successful Channel Strategy: Vectra

“UK PR is a logical extension of our own team” Background Vectra is an innovative specialist in the cutting-edge field of applying artificial intelligence to cyber security. Its pioneering Cognito threat detection and response platform automates the time...

Building a Successful Channel in the UK

Channel Approach For those vendors that have decided to launch in the UK with a channel approach, establishing a network at the earliest opportunity can drastically cut down on time-to-market. The partners can start the process and begin to build up momentum during...