Code Red is the first International IT Security Specialist PR Network
The Code Red IT Security PR Network was developed to offer security vendors looking to build a profile in the competitive security market place the opportunity to work with security PR specialists globally, each member agency has been hand-picked for its in-depth experience in the IT security market place. The aim is to simplify the task of marketing and corporate communications executives at security vendors in finding and managing specialist agencies to develop and execute multi-country PR campaigns, which can be coordinated either centrally or on a country-by-country basis.
The Code Red security network was founded by UK IT security specialist agency, éclat Marketing to fill the gap between large multi-national agency conglomerates and small independent boutique agencies. Code Red founder Dianne Canham comments: “The security market is currently attracting massive security investments on an unprecedented scale and spawning a new wave of innovative security start-ups and IPOs. Businesses are becoming increasingly aware of the importance of investing in the appropriate defences against data breaches and malware and are looking for technology to help mitigate the shortage of security skills and tackle new threat vectors posed by mobile devices, the cloud and now the Internet of Things.”
“Currently CMOs at security vendors are forced to choose between global reach and security specialisation in selecting their PR partners. Now there is a viable alternative that allows them to work with a global network of experienced security PR professionals, or – as the security profession is so fond of saying – ‘You’re only as strong as the weakest link’.”
The timing has never been better to launch a global expansion as enterprises around the world hunger for innovative new solutions. Download our free Ebook to maximise the opportunities the UK market offers your Cyber Security Company.
You’ll learn the steps that lead to a successful launch and the support that is available to you along the way:
1. Developing a Go-to-Market Strategy
2. Building a Successful Channel Strategy
3. Becoming a Cyber Security Super Star
Code Red expands its global reach with Chayun Public Relations, a Korean agency providing marketing and PR expertise for multinational companies in Korea.
IT Security Blogs
IT Security Blog by By: Tomer Weingarten of SentinelOne: Unternehmen sind zu einem äußerst lukrativen Angriffsziel für Cyberkriminelle geworden.
With mergers and acquisitions communications, sometimes the most important public is overlooked when preparing communications plans: employees.
Meet the Code Red Team
Code Red International Security PR Network
Global PR-communication services to help security companies to expand into new markets and benefit from the local specialist security knowledge
Global presence with partners in UK, US, France, DACH (Germany, Austria and Switzerland), Italy, Spain, Portugal, Nordics, Benelux, Africa and the Middle East
Launched July 2015
It’s a jungle out there, and for a PR executive in the security industry it can be both challenging and time-consuming to find the right PR partners worldwide – with genuine, in-depth expertise in the security market. That’s why Code Red has scoured the global market for the best security PR experts and put together this unique portfolio of local PR agencies. We are the only specialist security-focused network of global PR professionals that can offer a multi-country coordinated PR service, ensuring consistent messaging localised and translated for different regions.